Facebook is trouble... for the Label and me.

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    • Facebook is trouble... for the Label and me.

      Hi there.

      As some of you know I run the little label called "Endlich Elektro" for some years now.

      Lately I decided to quit my personal profile on facebook. Of course this was the one I also managed the "Endlich Elektro"-facebook-site with.

      As facebook kicked me out 3 times now, trying to create an account that does not have all my personal data in it (they always wanted that I send them a copy of my ID... what the fuck! >:( ), I now can't manage the site directly any more. Friends do it for me now. That makes some things quite complicated :-/ and I also lost some contacts to music related people who don't seem to use other communication-lines than facebook any more. ???

      But the latest outcomes and developments on facebook only underlined my decision to quit it.
      The spreading of the information on the facebook sites strongly depends on the traffic and likes... or on the money you spend to get more appearance in the news on other profiles.
      Facebook works on quantity of clicks, not on quality of music basically... (of course sometimes that is related, but most of the times it is not, as you should know...)
      So facebook sites will get more and more into the commercial direction. That plays out the survival of the fittest based on money or number of likes.
      That is another punch in the stomach for little independant labels and artists and with little specialised fans... (as if the more and more overtaking streaming services for music with their music-flatrates woudn't kill enough of us, knocking out our anyway not-to-mention incomes from some sells of digital tracks).

      So, the label-facebook-page will stay for a while. But I think it is time to switch to other social networks soon.
      And an important hint for you, who have a site on facebook: ALWAYS have at least two admins on a facebook page... if you are the only one an kicked out, the site is abandoned but can't be deleted so easily...

      What is the conclusion out of this for me?
      Well ok, I was whining around a little bit. But a good future conclusion comes out of it and makes me happy again:
      I am very glad we have Electro Empire! I think independant forums have been, are and will be the most democratic and connective form of sharing information about special topics. And they attract people who wanna read and think and write... so to say to be more active and engaged than just clicking a little button. ;) And I see that our music style is still able to use the old-fashioned communication-styles and to hit some high quality sounds that are loved by their fans without having gotten munched up by the big bad music companies!
      Let us revive the paper flyers and the Secret-SMS-Messaging-Party-Inivtations! ;D

      So, thanks Electro Empire to be so reliable and thank all the active members for their input and high quality information and discussions here! ;D
      Takter (Endlich Elektro Recordings)

      Endlich Elektro
      Endlich Elektro on Facebook
    • In a way i'm glad Facebook is going this more and more desperate commercial route now.
      It finally uncovers the way that it has always fooled people regarding how visible they really are on there.

      If Facebook had been a perfect tool to help creators reach fans, then fine, let the classic forums die. But it never was that perfect tool.

      Independent music scenes do need independent platforms. Wake up everyone and don't let Electro die with Facebook! 8-)




      The other video by that guy explaining the downside to Facebook fanpages:

      https://www.youtube.com/watch?v=oVfHeWTKjag
    • i gave up on FB a few years back and don't miss it at all.
      my cuz keeps trying to get me to come back saying i'm missing out on all the news and info on artists and releases.
      i hate that fb has become so popular for music use.
      i just can't bring myself to go back to it despite having the ability to be up to date on the music i love.
      i thought about making a music only profile but someone always manages to find you whom you do not wish to speak to!
    • defelectrobeatsv3;71438 wrote:

      i gave up on FB a few years back and don't miss it at all.
      my cuz keeps trying to get me to come back saying i'm missing out on all the news and info on artists and releases.


      Sorry to say, but your cousin got fooled by Facebook like too many others too. Being on there is no guarantee at all to learn about all the new releases. That's the illusion that Facebook creates. Check the 2 videos.

      On Facebook you mostly get to see things that enough of your fb "friends" actively share or comment on, so Facebooks filters eventually decide it's relevant enough to include it in your "home" stream ...to which btw you would have to sit in front of all day to not miss anything. :uglysmile:

      To really not miss any Electro release news on Facebook you would have to go directly to all of the fan "pages" you "liked" one by one on a regular basis, because unless the fan-page owner PAYS for it every single time, Facebook will include the news-post in the "home" stream of only 12% of the fans of that page. (See this report: electroempire.com/forum/showthread.php?t=10592 )

      And to not miss anything that's posted in the 100+ Electro related spam "groups" you would need to check them all on a half-daily basis, because otherwise new release infos that don't get a lot of comments or get re-posted there again and again will be all buried under tons of other spam within a day.
    • elektroakust.;71445 wrote:


      And to not miss anything that's posted in the 100+ Electro related spam "groups" you would need to check them all on a half-daily basis, because otherwise new release infos that don't get a lot of comments or get re-posted there again and again will be all buried under tons of other spam within a day.


      I agree with all of this.
      To the amount of "Spam" in the new releases, the wrong use of the term "Electro" gives even more confusion to it. Also the big online shops are too dumb and seem to employ brainless idiots with no idea of general music genres... so all the genre search is mostly fucked up there.

      For releases I like to check the websites of the labels themselves (if they still have one and are not only available on FB) and the forum here. And for digital releases I really like junodownloads... in my opinion the only of the "big" online shop, that still manages to filter the genres quite good... not 100%, but still good.

      I live totally without Facebook and Whattsapp for some Month now, and I have to say, that I don't have the feeling of being uninformed or missing something.
      Also for party-dates... the important ones still are present in different other forums. And to the important people I still can manage my contact with normal Email or phone. ;)

      Perhaps it is a good idea for labels and party-makers to get back to the "newsletter"-system to inform people about new releases and dates.
      Takter (Endlich Elektro Recordings)

      Endlich Elektro
      Endlich Elektro on Facebook